What is heets? what is terea?

What Is TEREA?

TEREA is the latest generation of heated tobacco sticks developed specifically for IQOS ILUMA devices.

Each genuine TEREA stick contains a specially engineered metal element that works with Smartcore Induction Technology. This blade-free system heats the tobacco evenly from the inside, providing:

• No tobacco combustion
• No smoke from burning tobacco
• No ash
• No heating blade
• Less lingering odor than traditional cigarettes
• Cleaner and more convenient device maintenance

TEREA is available in a wide range of authentic tobacco, menthol, mint, fruit-inspired, and limited-edition flavors.

What Is HEETS?

HEETS are heated tobacco sticks designed for earlier generations of IQOS devices that use a ceramic heating blade.

When inserted into compatible IQOS devices, the blade heats the tobacco without burning it.

HEETS cannot be used with IQOS ILUMA because ILUMA uses induction heating instead of a blade.

Can You Use TEREA and HEETS Interchangeably?

No.

TEREA and HEETS are designed for different IQOS technologies.

Use TEREA with:

• IQOS ILUMA ONE
• IQOS ILUMA
• IQOS ILUMA PRIME
• IQOS ILUMA i ONE
• IQOS ILUMA i
• IQOS ILUMA i PRIME

Use HEETS with:

• IQOS 3 DUO
• IQOS ORIGINALS DUO
• IQOS 2.4 Plus
• IQOS Multi

Using the correct tobacco stick ensures proper compatibility, reliable performance, and the intended user experience.

Which One Is Better?

Neither product is universally “better.” The right choice depends on which IQOS device you own.

If you use an IQOS ILUMA device, you must choose TEREA.

If you use an older IQOS device with a heating blade, you must choose HEETS.

Many adult smokers in Dubai, Abu Dhabi, Sharjah, Ajman, Ras Al Khaimah, Fujairah, Umm Al Quwain, and throughout the UAE prefer IQOS ILUMA with TEREA because of its blade-free technology, easier maintenance, and modern design.